Algorithms have no
business instinct.
Machines are fast and precise. But left to their own devices, they'll optimise your campaigns toward empty reach — burning through budgets and eroding your margin. At Humanai, AI is just the engine. It's our team's 15 years of hard-won market experience that points it in the right direction.
What machines
can't do:
An algorithm is raw computing power. We set the target, provide the context, and enforce the outcome — relentlessly.
Context
The machine processes data, but it doesn't understand your business. Humans architect the B2B funnel and define true buying intent. We feed the AI a hard-coded strategy — so it knows exactly who to hunt.
Finances
E-commerce algorithms blindly chase top-line revenue (ROAS), even when it means selling at a loss. We set hard business constraints, forcing them to optimise for real net profit and margin (POAS) — killing vanity metrics in the process.
Architecture & control
Automations like PMax and Advantage+ left to themselves generate chaos and burn budget. We architect the campaign framework — building a cage around the machine. Zero autonomy. Our vision, their execution.
Break-even threshold
A 600% ROAS is excellent at a 40% margin and catastrophic at 12%. So we don't recommend scaling or cutting budget until we've computed the threshold from your real margin, LTV or close rate. If you don't know those numbers — we help you establish them instead of guessing.
The people
at the wheel.
Albert Czajkowski
Founder & Chief StrategistOn the digital marketing frontline since 2012. Architect of the Humanai model. Doesn't micromanage — sees the full funnel and builds end-to-end acquisition engines that bridge marketing and technology.
Marcin Lubera
Performance StrategistEleven years across B2B and B2C marketing — six of them spent running the teams behind it. Built and scaled brands end-to-end across a wide range of ad platforms. A strong strategic mind. Thinks like an operator: every channel has to answer to the P&L.
Katarzyna Nowak
Performance StrategistNearly a decade in e-commerce. Protects the margin of some of the largest online stores. Where others lose control of the budget, Kasia enforces hard rules on the machines.
Want to see how
it works in
practice?
Book a free consultation. We'll show you how the Humanai model combines human instinct with algorithmic power — and what we can specifically build for your business.